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73.11 - Advertising agencies

This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes: - creation and realisation of advertising campaigns: . creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media . creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc. . aerial advertising . distribution or delivery of advertising material or samples . creation of stands and other display structures and sites - conducting marketing campaigns and other advertising services aimed at attracting and retaining customers . promotion of products . point-of-sale marketing . direct mail advertising . marketing consulting

This class excludes: - publishing of advertising material, see 58.19 - production of commercial messages television and film, see 59.11 - production of commercial messages for radio, see 59.20 - market research, see 73.20 - advertising photography, see 74.20 - convention and trade show organisers, see 82.30 - mailing activities, see 82.19